Adapt Your "Go-To-Market". Deliver More Effectively
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ADAPT • ALIGN • ACCELERATE
ADAPT
In our new COVID19, digital and customer-centric era, bedrock assumptions require retesting. Today, there are many important and interconnected Go-to-Market elements for every company in every industry. To effectively adapt will require a deep internal understanding of those often-complex elements, along with the skillful alignment of a focused and disciplined Go-to-Market strategy. Those that adapt will be in position to deliver effectively -and define this eras winning organizations.
UnicornGTM offers a 4 Step process and a collaborative and proven 4 Dimensional Go-To-Market Methodology to provide leadership with the visibility needed to adapt and deliver effectively.
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4 STEPS:
1 4-Dimension Go-To-Market Diagnostic
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Improve visibility and prioritize for New Normal
2 Rapid, High-Impact Sprint Initiatives
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Solve common areas of under-performance fast
3 Operationalize Playbooks, Pilots, Blueprints
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Align to deliver effectively & efficiently
4 Ongoing Guidance
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Institutionalize. Accelerate impact
4 DIMENSIONS:
If you can't measure it you can't fix it. Yet, too often visibility to the core drivers of your Go-to-Market is both limited and siloed. Our 4-D methodology ensures you will see the entirety of it - enabling effective strategic activities and outcomes.​
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CUSTOMER: A deep understanding is critical and supports every investment that follows.
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STORY: Relevant, clear, compelling, authentic
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PLAYS: Modernized, and effectively prioritized
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ACTIVATION: Improving the effectiveness of people, process, technology and analytics
It is time to reassess customer, market & Go-to-Market motions
ALIGN
Best-in-class SPRINT offerings help you rapidly adapt and deliver more effectively by addressing common areas of Go-To-Market under-performance.
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SPRINTS are designed to payback initial investments (typically 2X-5X) while providing teams with critical strategic insights that advance next phase investments. As your organization gains visibility into near and long-term opportunities we help prioritize pilots, program blueprints and go-to-market playbooks that deliver step-change impact (20X-50X).
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TRUE-NORTH is one SPRINT offering example. It sets the foundation of a successful go-to-market strategy with clear, concise positioning and messaging (the compelling value and convincing story) that are shared, understood, embraced and, most importantly, “owned” by all.
A rock-solid go-to-market foundation is laid when an organization’s leadership team does the essential work of reaching consensus on five key aspects of the business: WHO WE ARE, WHY WE DO IT, WHAT WE DO, WHO WE DO IT FOR, and HOW WE DO IT.
When leadership has a clear view of their True North there is improved clarity to inform investments in product, R&D, acquisitions and sales and marketing initiatives.
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See below to review other common areas of under-performance and SPRINT offerings.
ACCELERATE
Ongoing and hands-on guidance delivers on a 5th dimension – a data driven agility and continuous optimization framework to institutionalize your acceleration culture.
Data, metrics and analytics come from a multitude of teams, initiatives and technology platforms. We work alongside teams to get visibility to the data you have while incorporating strategies and incentives to capture or incorporate the data they need. From this data we define analytics and derive insights aligned to strategic business objectives, and help translate those insights into actionable Go-to-Market initiatives. Often we translate insights into course corrections in the Go-to-Market that are the inevitable outcome of a continuous optimization approach (vs. set-it-and-forget-it).
The result, a Go-To-Market modus that delivers measurable and predictable outcomes to power and accelerate long-term growth. Teams improve and modernize skills and processes, and become more cohesive and aligned in their ability to adapt and deliver growth and value creation.
There are many challenges we've helped others like you overcome. Let's talk about a phased approach to accelerate your go-to-market.